what we do
your brand, your mission.
We're storytellers. We help explain what you do and why, and we're passionate about creating the right content, stories, films and photography to connect with your audience and make your message memorable!
Branded storytelling case studies
2017 gold award winner | Awareness and education | nonprofit
2017 Gold Award winner | AWARENESS AND ADVOCACY CAMPAIGN | nonprofit
We wrote and produced this series of short films for CW Resources, Inc. to take to Washington DC to raise awareness among legislators of the 14(c) Special Minimum Wage Certificate, a provision under the Fair Labor Standards Act that has been up for repeal, which allows those with significant disabilities to work and earn at their own pace. It's a contentious subject because it raises questions about some basic human rights. Our job was to put a human face on a difficult issue and to create a deeper understanding overall by telling some very personal stories alongside the story of the organization.
CW Resources Inc. is a national nonprofit organization based in New Britain, Connecticut, dedicated to providing meaningful employment and training for people with intellectual and physical disabilities, and protecting the rights of the most significantly disabled who choose to work.
award-winning awareness campaign | nonprofit
Community Mental Health Affiliates (CMHA) hired us to help them showcase the importance of their comprehensive behavioral health and addiction services to legislators, potential employees and to funders. They wanted to do it through the eyes of their clients and employees to show the longterm value and effectiveness of their work helping people from all walks of life.
We developed a plan, identified individuals willing to share their stories, and got to work crafting a series of profiles and a short film about the organization as a whole. These are real stories about people who have worked hard to overcome some of life's most complex problems, so respecting each individual’s honesty and willingness to share them was paramount. We named the campaign "The Spirit of Caring" and we're proud to say it won highest honors, a platinum at the 2016 Hermes International Awards and a gold in the International AVA Digital awards."
award-winning marketing and awareness | small business
Shawn Hoar of Shawn's Pianos was very excited to hire us to tell his story, because unless you visit his showroom and workshop in person, it's really hard to understand what he does to bring a vintage piano back to its former glory. Shawn has spent a lifetime uncovering the 100-year-old secrets hidden in the work of the master craftsmen and builders of world's most beautiful pianos, so this was a perfect opportunity to showcase his work and his business to new and existing clients all over the world.
In "Chasing Perfection", we follow the restoration of a baby grand Steinway over the course of several months as Shawn works his magic to bring it back to life in his state-of-the-art workshop. We wanted to show how, as a Master Craftsman, he is always chasing perfection as he restores these complex instruments from the beams up. We also wanted to show off his beautiful showroom filled with pianos, vintage and new, for pianists, piano lovers and collectors of all levels.
The film won a platinum in the 2016 AVA Digital International Awards and a gold Hermes award. We continue to create films to promote Shawn and his unique business.
Awareness and education campaign | nonprofit
Professional still photography is an essential part of your organization's online presence and can make or break that all-important first impression you have only seconds to create. As news photojournalists, we specialize in documentary-style photography to give you meaningful images that capture a moment in time.
About local planet productions
Local Planet Productions, LLC was founded in 2009 by photojournalist, Annalisa Russell-Smith, to help organizations use storytelling to create a better understanding of their mission or services. We are small and nimble, our knowledge of the world is deep and we understand what it takes to survive in business because we are living it too. We work with people who are passionate about what they do: nonprofits, foundations, museums, craftspeople, organic farmers and all kinds of small businesses. We understand the need to work with an agency that really gets what you are doing. By creating custom media, we help our clients market themselves, fundraise, create awareness and recruit the right kind of staff.
ABOUT ANNALISA RUSSELL-SMITH, photojournalist & COMPANY FOUNder
Annalisa is an adventurous soul who has been exploring and traveling the world all her life, always with a camera in one hand, and a radio in the other. Early on, her passion for motorbikes led to the exploration of the obscure roadways and country lanes all over the British Isles where she grew up. Later, she learned to fly hang gliders before deciding she'd be better off with an engine and started exploring the countryside from the air in a single-engined Cessna.
She's a self-confessed food snob who put her money where her mouth is, literally, by starting a farmers' market and running a small organic farm complete with a flock of heritage-breed chickens.
Curious and passionate about her work, she fell in love with storytelling as a way to connect with people, recognizing early on that throughout the ages, people have relied upon stories to keep their cultures strong.
In her mid-twenties, she sold everything she owned, and embarked upon a trip around the world armed with her camera and a small backpack. She spent time exploring eastern and southern Africa, China, Australia, New Zealand, The Pacific Islands, America and Canada. After that grand, educational adventure, she settled in Canada before moving to the United States in 2003.
Her mission is to tread lightly on this earth while inspiring others to do the same, to enlighten people from all walks of life about things that really matter to help them have a deeper understanding of the world they live in whilst lending a voice to those who may not otherwise be heard.
She has been in demand throughout her career as someone able to develop projects from the ground up with style and attention to detail, and the ability to execute with perfection.
"What I love the most about the work I do," she says, "is being able to put a human face on some very complex issues. The best compliment I can receive is "She gets us!" because then I've really done my job. "
A native of the British Isles, Annalisa is based in Connecticut and is available for assignments anywhere in the world.
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